ABOUT

Created by
Jordi Viader Guerrero

The algorithmically mediated, generally vertical, endless scrolling  user interface has become omnipresent as the online aesthetic  infrastructure for distributing the audible, the visual, and the haptic. TikTok is not a pioneer of this visual structure, yet its study is relevant to understand ongoing interrelations between current music-based aesthetics, data-driven social practices, and contemporary youth subjectivities. This research aspires to overcome the veil of familiarity and immediacy that surrounds the experience of scrolling by working within and against TikTok’s ever-present scrolling UI.


Research project done with the support of Het Nieuwe Instituut in the framework of For the Record: The Politics of Design in Television and Videoclips






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INFINITE SCROLL


AS A SYMBOLIC FORM










INFINITE SCROLL


AS A SYMBOLIC FORM