ABOUT

The algorithmically mediated, generally vertical, endless scrolling user interface has become omnipresent as the online aesthetic infrastructure for distributing the audible, the visual, and the haptic. Recently adopted metaphors for describing online experiences —such as virality, informational overflow, contextual collapse, and temporal contraction— might as well be the aesthetic categories of scrolling-based media consumption and production.  Infinite Scroller approaches TikTok as a single (yet fragmented) piece, a meta-music video that configures a shared space where the symbolic is redistributed, in an attempt to understand the ongoing entanglements between current music-based aesthetics, data-driven social practices, and contemporary youth subjectivities. This research aspires to overcome the veil of familiarity and immediacy that surrounds the experience of scrolling by working within and against TikTok’s ever-present scrolling UI.


Created by Jordi Viader Guerrero
with the help and support of Albert Rosell Vancells 





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INFINITE SCROLLER


INFINTE SCROLL AS A SYMBOLIC FORM










INFINITE SCROLL


AS A SYMBOLIC FORM