Free Association
Published March 20, 2021
The
cinematic soundscape retroactively justified the massive accumulation of audiovisual
images made possible by the industrialization of mechanical image-making. Prior
to the automation of interpretation of a given flow of time through causal narrative
setups (trains of thought), this imaginative exuberance could’ve been deemed mere
chaotic nonsense. Decades later, ad breaks and channel surfing, both aesthetic
innovations from the era of electronic images, shined a new light on this
practice by seemingly restoring the anarchic juxtaposition of images and, thus,
suggesting that non-sequiturs had a function within apparent causality. Precisely
in an attempt to skip ads, the remote control granted the spectator the power
to cut away from one show to another and, inadvertently, that of a limited kind
of free association. The power of decoupage and juxtaposition, optimistically regarded
as revolutionary by early 20th century artists, became a commoditized user
experience. As the liveliness infused into imagery was no longer powered by a
fantastic narrative, movement in images wasn’t only an optical illusion anymore,
but the absorption of actual bodily motions. Instead of undermining fluidity
and meaning, narrative interruption expanded the scope of the agency of moving
images way beyond the diegesis.
Feautured sounds:
Tokyo (Lo-Fi version) - Leat'eq
Related to on TikTok: #nyaichinisannyaarigato; Tokyo - Leat'eq
Related memes/music genres: Y2K Aesthetic
Other related media: Iconoclastic Delights by Boris Groys;
Aesthetic Vibes | Future Funk / Vaporwave Mixtape;
Anuncios de TV España 2000/10;
Anuncios TV Azteca año 2000 parte 04;
Ultimate collection of 230 MTV ID Idents Adverts Bumpers.
Related to on TikTok: #nyaichinisannyaarigato; Tokyo - Leat'eq
Related memes/music genres: Y2K Aesthetic
Other related media: Iconoclastic Delights by Boris Groys;
Aesthetic Vibes | Future Funk / Vaporwave Mixtape;
Anuncios de TV España 2000/10;
Anuncios TV Azteca año 2000 parte 04;
Ultimate collection of 230 MTV ID Idents Adverts Bumpers.