Planetary-Scale Dancing
Published May 29, 2021
The scroll is as much a structure of agency, something we do, as an aesthetic one, a representational metaphor for planetary-scale computation. Endless scrolling interfaces are an aesthetic arrangement capable, not only of conferring sense to the over-production of networked data, but also of actively inciting its proliferation. As an aesthetic category, the scroll is the form through which objects of data-extraction, that is users, experience the multi-agent network of planetary-scale computation as something meaningful. At the same time, the scroll is the symbolic motor that makes this cultural infrastructure possible: it translates the distributed yet hierarchical collective agency necessary to maintain the techno-social process of digital image-making (which can be framed as the cultural correlate of planetary-scale computation) into a limited form individual agency. Which, in turn, is configured as binary unambiguous terms easily interpretable as electronic commands (data). The scroll is a medium whose experience implies action in the same way in which music used to entail its performance or in which videogames require individual agency within multi-agent artificial rule-spaces. The scroll retrofits planetary-scale cultural sensing to suit the human by reconfiguring human experience itself — in a very similar way in which parties or clubs make us dance to the music, the scroll compels us to scroll to the scroll.
Feautured sounds:
JOJO POSE - Instrumental
- Flixterr;
 Jojo Pose - Apollo Fresh

Feautured memes/music genres: AMVJoJo’s Pose

Related to on TikTok: #Jojopose#AMV; @bost.anime; @_suigetsuu@iammacskyrunner@leanbeefpatty@lxros@snitchery@foxytheva@pain.lullaby

Other related media: Jojo’s Bizarre Adventure;

JoJo's Bizarre Adventure and the Rise of the AMV” Video-essay by Michael Saba;

Stickerbrush Symphony from Donkey Kong Country 2

Further reading:Bratton, B. (2019).The Terraforming. Moscow: Strelka Press.

Mitchell, W. J. (2015). “Realism and the Digital Image”. In W. J. Mitchell, Image Science: Iconology, Visual Culture, and Media Aesthetics (pp. 49-64). Chicago: University of Chicago Press